Hey there. I’m a master storyteller with nearly 20 years of experience crafting compelling narratives for mission-driven, forward-thinking organizations in education, healthcare and tech. I’m passionate about advocating for disruptive technologies and scaling companies with meaningful missions. Let’s talk.
My experience has equipped me with a versatile communications toolkit across both marketing and PR, with expertise in narrative and messaging, crisis communications, corporate storytelling, content marketing, thought leadership, email marketing and more. I’ve honed these skills in a dynamic, rapidly scaling start-up environment.
I am particularly excited to work with growth stage organizations where I can deploy my broad skillset to quickly “level up” the content and communications strategy across multiple pillars. I’m adept at evolving and documenting process and operations in a rapidly scaling environment, laying the foundations for long-term success.
Tech-enabled platforms & B2B SaaS
My B2B marketing & communications experience spans content marketing, product collateral, case studies, crisis communications, thought leadership and PR. I am a pro at creating highly relevant content that meets the customer where they are to solve their problems without the sales pitch.
Healthcare
From a major web content overhaul for a regional health system to best-in-class industry thought leadership on drug pricing, I drive content that’s deeply informed on the complexities and opportunities of the U.S. healthcare system and the challenges facing healthcare providers, payers and patients.
Higher education & EdTech
I’ve worked with dozens of colleges and universities over the years to deliver engaging, accessible storytelling that stands out in a crowded market. I’m an expert at making the brand speak to complex, multistakeholder audiences (students, parents, alumni, donors and even policymakers). I’ve also partnered with many other education-oriented organizations, including test prep and tutoring and virtual learning platforms.
Life sciences
With a passion for discovery and an obsession with getting the details right, I’m a skilled and effective interviewer of subject matter experts. This enables me to serve as a highly effective bridge between the scientists and the marketing team. My most rewarding work has been covering scientific breakthroughs, particularly in the life sciences, and conveying the impact of these breakthroughs in simple, accessible terms.
Mission-driven organizations
From the Wikimedia Foundation to the World Health Organization, along with many organizations dedicated to serving their communities, I’ve partnered with not-for-profit and mission-driven organizations to bring their impact to life through vivid storytelling and engaging messaging.
About me
Emory grad. Published author of fiction & coffee table books. Novel reader, front yard gardener, committed coffee drinker. Chicagoan by choice. Mom to two boys.