Oglethorpe is a liberal arts university in the suburbs of Atlanta. It’s a small college with a big personality, and its marketing and communication materials reflect that. From 2015-2020, I worked with the institution’s in-house marketing department to develop web copy and print pieces to draw and convert prospective students while staying true to the unique Oglethorpe brand. These projects included academic program profiles, admissions pages and marketing brochures.   

In 2020, I also served as a branding consultant for the newly launched Hammack School of Business. In addition to honing key messaging points, I helped launch the campaign with web copy, advertisements and spots for radio.