Kalderos is a Chicago-based tech start-up, building data infrastructure & analytics for drug discount programs. I joined the company in 2020, shortly after its Series B. As the first communications hire and the third member of the marketing team, I played an instrumental role in defining the company’s narrative and messaging, and creating and scaling initiatives in content marketing and thought leadership.
In my first year, I wrote a number of foundational pieces for the content marketing program, leveraging industry knowledge to develop reports and white papers that would prove to deliver leads for years to come. I also led the narrative of the company’s first annual “state of the industry” report, which combined data and storytelling to provide a unique perspective on industry challenges.
Over the next two years, I continued to operationalize and scale content production, and built and led a team of in-house and freelance content professionals. I also continued to lead the development of our annual report, refining the process over 3 consecutive years. With more than 1,500 downloads, this annual report was Kalderos’ most syndicated piece of content year after year, with $1 million in attributed revenue and millions more in pipeline.
And we saw a few more wins, too —
2021-2022 - Total website views increased 147%
2021-2023 - Average email click rate increased 477%
2021-2022 - MQLs increased by 139%
2020-2022 - Contracted annual recurring revenue grew by 5.4x
It was a privilege to work alongside a number of hugely talented colleagues on the Kalderos brand & marketing team, especially Rhiannon Naslund (Chief Marketing Officer), Mark Nizinski (Senior Director of Brand Design), Allyson Moellenhoff (Director of Product Marketing), Amanda Guss (Senior Manager of Marketing Operations), Mark Kosin (Senior Copywriter) and Mo Wynne (Copywriter). I’d happily work with each of them again, any time, anywhere.
