Copywriting for the web
1. Lipscomb University Admissions Content
One of over 25 pages of marketing copy I wrote for Lipscomb University's admissions website. This page offers a polished introduction to Lipscomb University's unique history, identity, and mission. The Lipscomb project was managed by Stein Communications, who created the wonderful design.
2. Lipscomb University Academic Content
One of over 60 pages I wrote profiling Lipscomb's academic majors. (English is my favorite subject, so I chose that one to display here!)
3. Lipscomb University Direct Mail
One of a series, this email marketing message was targeted to high school students, encouraging them to create an account at a personalized admissions site. The copy is short and straightforward, in a colloquial style geared toward teens. I worked on this project with Stein Communications, an Atlanta marketing agency that specializes in higher education.
4. 5 Must-Knows Before Renting a House
I wrote this article for www.USRentalListings.com. Informative, targeted content like this article can help site visitors get more out of a website, as well as bringing in more interested traffic.
5. Marketing copy for Choice Atlanta Property
This site copy was crafted to appeal to both site visitors and search engines, with a clear and compelling message on what this company has to offer their clients.
This piece was designed to explain the features and benefits of an innovative new photo sharing site. Written in a fresh, snappy style, and geared to a Web 2.0 audience, the page is designed to persuade visitors to take action by creating an account.
7. achoo! ALLERGY Monthly Newsletter
One of the six newsletter issues I wrote for achoo! ALLERGY, this December issue demonstrates the necessary blend of informative content and persuasive product marketing. These email newsletters directly increased both sales and site traffic.
Choosing an air purifier can be a complicated and intimidating process, with lots of options on the market and a technical jargon that confuses just about everyone. I wrote a 5-part article for this website, which explains the process in friendly and straightforward language, with a step-by-step guide.
Copywriting for Print
1. achoo! ALLERGY Catalogue: Clip 1
This is a page from the achoo! ALLERGY 2006 catalogue, a 36-page print piece for which I wrote most of the copy. It presents one of their most profitable product-lines, an upscale hypoallergenic comforter.
2. achoo! ALLERGY Catalogue: Clip 2
Another excerpt from the 36-page catalogue, this is part of spread presenting a high-end canister vacuum line.
3. achoo! ALLERGY Marketing Flyer
This piece represented a challenge - fit as much information about the products as possible onto one 2-sided page. The highlighted section showcases some marketing copy in the form of a letter to the typical recipient of the flyer, an allergy patient in a doctor’s office.
Advertising Mock-Ups
1. INC Pens
2. Principia Fair Trade Coffee